Transitioning from Market Research to Product Management in ResTech
The world of market research and ResTech is evolving, creating new career paths. Your research skills are highly transferable to product management roles.
This guide will show you how to successfully pivot your career.
JB
by Joanna Byerley
The Challenge of Transition
Showcasing Impact
Researchers often struggle to demonstrate business impact of their insights.
Product Thinking
Aligning research expertise with product development frameworks isn't intuitive.
Breaking In
PM roles typically favour candidates with tech or development experience.
Why Researchers Make Great PMs
1
Perfect Skill Combination
ResTech Product Managers need market knowledge, customer empathy, data-driven decision-making, and strategic execution.
2
Transferable Expertise
Many essential PM skills are second nature to researchers.
3
Domain Knowledge
In ResTech specifically, research expertise is a key differentiator.
Understanding Customer Needs
Research Strength
Researchers excel at understanding users, spotting trends, and translating data into insights.
PM Application
In ResTech, synthesising research into product strategy is invaluable for success.
Data-Driven Decision Making
1
Collect
Researchers are skilled in survey design and gathering meaningful data.
2
Analyse
Experience with qualitative and quantitative analysis is directly applicable.
3
Act
Translating insights into actionable recommendations prepares you for PM decisions.
Market & Competitive Intelligence
1
Industry Analysis
Market researchers regularly conduct competitive analysis and industry forecasting.